How Cloud Computing Supports DirecTV Become America’s #1 Satellite TV Service That Makes Moving Easy (*)
May 31, 2019
DirecTV, one of top 10 satellite TV providers ruling the American houses (source), is a direct broadcast satellite service provider based in El Segundo, California. Its satellite service, launched on June 17, 1994, transmits digital satellite television and audio to households in the United States, Latin America, Americas and the Caribbean.
On July 24, 2015, AT&T acquired DirecTV in a transaction valued at $67.1 billion after receiving approval from the United States Federal Communications Commission and United States Department of Justice.
The main technologies DirecTV uses are High Definition Television (HDTV) provides customers videos in 10 times the resolution, depending on how much their TV can handle.
DirecTV is also considered as the undisputed leader in sports.
With four regional data centers to provide over 20M customers throughout US and the unstoppable rising number of movie and TV show, data is growing so fast so the transcoding capability needs to be more scalability. No huge latency is accepted.
More pressure comes when customers expect the content must be served smoothly based on their destination location.
Currently, if users travel from California to New York, the system detects users are from California and the content will be served from California origin. And vice versa the scenario will happen with travelled users from New York.
DirecTV finds these challenges could not be solved by the current architecture which is not efficient as large media content is being sent across US. It could create latency, higher network bandwidth cost, and sometimes, interruption in service or long lag time.
KaizenTP has come with a direction: A system has to be optimized based on user location. It is included:
The upgraded architecture lets DirecTV’s customers view all their favorite programs in perfect digital format, along with accompanying sound effects to make the shows more realistic wherever they are. For detailed:
If your company is facing the same challenge or you want your product/service to be more competent in the market, you may consider these lessons learnt from DirecTV cloud project:
Want something simpler and quicker? Contact KaizenTP team for a free assessment today.